Discover the Meaning, Magick, and Method Behind Choosing Your Sacred Name. What Is a Craft Name? A craft name, also called a magical or be-witching name, is a unique identity adopted by practitioners of witchcraft, paganism, or other mystical paths. This name is often used in rituals, spells, or sacred spaces to embody one’s magickal persona and deepen their connection to their practice. The tradition of taking on a craft name symbolises a rebirth into your magical journey, o